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The leading communications advisory firm Kekst CNC brings you a new podcast looking at current trends and hot topics in strategic communications. Guests and our own internal experts around the world will be sharing their insights on the latest opportunities and challenges relating to communications. With each episode less than 20 minutes long, there’s no excuse to miss it. If you are interested in communications and want to hear about perspectives from different countries - whether you’re just beginning your career or have three decades’ experience - tune in.
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Thursday Dec 17, 2020
Thursday Dec 17, 2020
The ‘blue wave’ that many pundits predicted would come in the early hours of November 4th did not immediately materialise. But does this mean that pollsters were the undisputed losers of the 2020 US election? In this episode, our host Eleanor Cavill is joined by two of Kekst CNC’s Senior Advisers, James Johnson and Tom Lubbock. Having conducted focus groups with US voters ahead of the election, James and Tom have a unique appreciation of just how difficult it is to predict the voting behaviours of the American public. But why is it that the polls consistently underestimate the appeal of the Republican party? What does this mean for the future of the polling industry? And what needs to change ahead of 2024?
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